#IP reputation
Posts tagged with #IP reputation.
Deliverability
Why Your IP Reputation Matters More Than Your Copy
Deliverability is 80% infrastructure and 20% content. Beautiful copy on a bad IP does not reach the inbox. Here is what actually drives placement, in the order it matters.
Infrastructure
VPS vs Shared Email Infrastructure: Why Dedicated Wins
Shared mailboxes look identical to dedicated ones until the moment they don't. Here is the concrete technical gap between owning a VPS with your own mail server and renting a seat on someone else's infrastructure — and why that gap decides your deliverability.